Sitecore’s Creative Exchange

Leveraging Sitecore’s Creative Exchange

For Version 9 and its latest iterations, Sitecore continues to deliver updates to their Experience Accelerator (SXA) toolbox. The Sitecore Creative Exchange is a new feature that allows front-end developers to work on a site’s look and feel without needing intimate knowledge of the platform. This gives businesses more ways to utilize what Sitecore offers in terms of design collaboration.

By utilizing Sitecore Creative Exchange, front-end developers can decouple the design process from the application by exporting a theme and html on which they can then work. A UI developer can take the code generated by the theme export process, work on applying new stylesheets and JavaScript, and then import the theme back into Sitecore for use on an SXA site.

Using Creative Exchange adds a valuable avenue for collaboration between teams that may not have deep working experience with the Sitecore platform, while also utilizing SXA’s creative capabilities to its fullest. In addition, creating themes within Sitecore has the benefit of utilizing SXA’s robust asset optimization and minification.




Creative Exchange Live

When developing to implement and extend Sitecore’s Experience Accelerator, the more you put into SXA the more you can get out of it. Typically creating a new theme from scratch can be time consuming as it involves working within both the content and experience editor UI. To speed up the process for developers, Sitecore also continues to build upon their command line interface (CLI).

For developers this means the capability of automating changes to themes or other SXA components via Creative Exchange Live (CEL). This gives the ability to not only automate updates to SXA but also enable creative exchange to be hooked into a continuous integration workflow.

Enabling CEL means developers can not only automate updates to SXA and themes, but also tie in source control and approval workflows. A developer familiar with working with Node.js and Gulp can seamlessly integrate the scripts necessary into their deployment workflow to allow for updates to any theme code without impacting the core application.

Schedule a Demo

For more information as to how VSG Commerce™ can utilize their Accelerator for Sitecore to ensure that you start well ahead of the competition or to see a demo, please give us a call today at 847-854-5990, ext 102.



Sitecore Experience Commerce 9.3



VSG Commerce continues to be a leading content and commerce partner specializing in digital user experience, content delivery and commerce.  We take great pride in creating online experiences which improve brand awareness, customer satisfaction and revenue.  As part of VSG Commerce’s Thought Leadership Series, we wanted to point out a few areas that we feel are important to our clients with Sitecore’s latest release of XC 9.3.

For the past 2 years starting with Sitecore Experience Commerce (XC) 9.0 we have seen what Sitecore can bring to the table with the Sitecore commerce engine. Each new release and update of XC continue to bring more and more storefront functionality, with promises to offer even more with each iteration. Sitecore’s latest release of XC 9.3 is no exception and offers even more power to customers looking to grow their ecommerce presence.

Reimagining the Commerce Cache from the Ground Up

With the latest release commerce for 9.3 we see some big changes with how things scale within Sitecore – most notably caching. In order to take customer experience to the next level, Sitecore revisited how they approach serving up larger catalog offerings and how the storefront brings that information to the customer. This was done by centralizing the commerce cache within Redis. With Redis, Sitecore can allow for larger, more complex catalog structures without requiring rigorous cache design and management.

Merchandising at the Speed of Light

For Sitecore XC 9.3 the product catalog isn’t the only place we see improvements around performance. In the past, searching for information as a merchandiser within the commerce Business Tools would be exhaustive for those with a larger selection of products. With the changes to how Sitecore handles fetching information for merchandisers, promotion authors, and customer service reps – anyone that works within the commerce business tools will notice a significant boost of speed when searching for the data they need. Faster tools mean faster time to market with new inventory and promotional offers.

Your company can benefit from VSG Commerce’s years of experience and success.  We’ve poured it all into our VSG Commerce Accelerator for Sitecore – to ensure that you start well ahead of the competition.  Interested in seeing this solution in action?  Give us a call today to schedule a demo.  847-854-5990, ext 102.


Digital Transformation

Digital Transformation has made a comeback!

VSG Commerce™ confirms Digital Transformation is back in the mainstream as we have talked to over a dozen companies recently across various industries that are looking at full scale digital transformations.

But what is Digital Transformation and why is it such a hot topic?

By definition, Digital Transformation is the change to business operations to get maximum benefit from digital technology.  VSG Commerce believes that advancements in technology and competitive pressure is forcing companies to look towards embarking upon digital transformation of their businesses, such as:

  • Competitive pressure from companies like Amazon
  • Greater availability of cloud based, cross functional solutions
  • Standardization and integration of processes
  • Impact of data driven artificial intelligence

Full scale Digital Transformation is a major initiative for any company and one that can rapidly get complex and costly. So, where do you start?  What steps should you take to create a successful digital transformation within your company?

First – Determine the Value

Determine the value of doing the project by looking at the strategic goals, customer satisfaction and economic impact.  Companies need to define what digital transformation means for their business as well as what their goals are before implementing an assortment of new technologies for a problem that is inadequately defined.  Put the focus on business outcomes and processes over technologies.

Second – March to End Goals

Like any goal-oriented project plan – companies need to maintain a focus on the desired end-result and work backwards from there.  This focus ensures you are marching to an outcome that is the reason for doing the project in the first place.  Implementing a technology-first approach to digital transformation is a recipe for disaster.  Companies should instead start with a customer-focused end goal in mind.

Third – Support from the Top

Digital transformation needs to be supported by the top executives.  All areas of the company need to understand the vision and be engaged in producing the desired outcome in the allotted timeframe.  Employ a robust change management process and keep the communication lines open to ensure employees understand what you’re doing and why.  Good ideas will frequently come from those employees working with the specific processes you’re trying to change.  Make sure they are regularly given a voice throughout any transformational process.

Fourth – Evaluate and Adjust

Digital transformation takes time and should be completed in an incremental fashion.  There are many layers which are impacted and involve much more than a technology solution.  Adjustments may be needed and there will be knowledge gleaned from each stage of the project before moving to the next stage.  Digital transformation is a continuing process and it changes the way your business functions.

In summary, the focus of digital transformation is the change to business operations to get maximum benefit from digital technology.  Companies will need to define the term “transformation” as not just a change in technology, but as the transformation of the business model to one that performs well at all levels within a digitally driven world.



To learn how VSG and the Oracle Commerce platform can help you with your digital transformation,

contact us at 847-854-5990 

Lunch & Learn: Digital Transformation for B2B Companies


A discussion centered around Digital Transformations for B2B Companies, with lessons learned from our clients.


Wednesday, March 20, 2019 at noon PST
Border Grill, Mandalay Bay, Las Vegas


Join Oracle’s B2B Digital Product Strategist Jeri Kelley, several VSG Commerce™ (VSG) clients and Vince Vachio and Ron Schindler from VSG for a discussion about implementing Digital Transformation for B2B companies with Oracle Commerce Cloud.  Simply attend the Commerce General Session at Oracle ModernCX from 10:30- noon with the VSG team then walk together over to Border Grill to enjoy a delicious lunch and informative discussion. 

Jeri, Vince and Ron will be discussing how VSG Commerce has performed the following for their clients:

  • Digital transformation across industrial, service, distribution, medical and food industries
  • Building enterprise assets for quickly launching global sites
  • Repeatable migration approaches for existing iStore customers

 Bring your questions and sign up today for this enlightening discussion complete with examples from client’s who have been in your shoes.



Food for Thought

Food for Thought

A discussion about reducing risk when implementing Oracle Commerce Cloud with E-business Suite.
Lessons learned from our multiple implementations.


Tuesday, October 23, 2018 at 12:15 pm PST at the Salt House, 545 Mission Street

Take a break from Oracle Open World and enjoy a delicious lunch at the Salt House!  Join VSG Commerce’s Ron Schindler, formerly with the Oracle Commerce Cloud Team, for a discussion on how to reduce risk when implementing Oracle Commerce Cloud with Oracle E-business Suite.

Bring your questions!  Ron will be discussing how VSG Commerce™ has performed the following integrations for our clients:

  • File based lightweight integration
  • Point to point integration
  • 3rd part integration services
  • Oracle integration cloud service

Sign up today for this enlightening discussion complete with integration examples from client’s who have been in your shoes.