Allen Brothers launches in under 4 months!

The Great Steakhouse Steaks!


Founded in 1893 in Chicago’s famed Union Stockyards meat market, Allen Brothers still
operates in the same neighborhood that shaped the American beef industry more than 120
years ago. For more than a century, the name Allen Brothers has been synonymous with the
world’s finest beef. The company has an unmatched reputation for quality and integrity, and it
has a steadfast commitment to customer service and innovation. Allen Brothers began as a
wholesale business selling to steakhouses in the US and since 1993 it has been also selling its
restaurant-grade steaks directly to consumers through its website and catalog.


The Allen Brothers current platform had become outdated and needed a major upgrade. Oracle
Commerce Cloud provided additional needed functionality along with the Software as a Service
model that was a great fit for their business. In just under 4 months, the site
was moved from their old platform to the Oracle Commerce Cloud platform.

Strategic objectives of the project were:

  • Improved usability of the catalog structure
  • Enhanced functionality and structure of content and site navigation
  • Expanded the refinement menu in the catalog and the search results page
  • Integrated gift cards into checkout


Allen Brothers partnered with VSG Commerce™ to design, develop and implement the Oracle
Commerce Cloud solution for their online B2C business. The focus was on user experience,
content management, and improvements in setting promotions.

Key Deliverables Included:

  • Implemented a shipping calculator and calendar system enabling customers to select desired
    shipping method and arrival date, with the ability for business users to set blackout dates and
    custom rate tables
  • Allowed for customized gift messages per shipping address
  • Included split payments in checkout giving the customer the ability to apply both credit cards and
    gift cards to the same order
  • Integrated with InfoPlus for order management
  • Created a new product type with custom fields for physical and electronic gift cards
  • Implemented social and email share capabilities with the Wishlist functionality
  • Improved the structure of the cooking guides and included email share and product linking
  • Established shipping and tax estimator for the shopping cart
  • Integrated with
    • Listrak
    • CyberSource
    • Avalara
    • Google Tag Manager/Analytics
    • Google Merchant and Facebook Product Feeds
    • UPS
    • Mimecast

Allen Brothers is excited about this move to the Cloud so they can better focus on their business!
They have already developed functionality for Phase 2 for split-shipping and multi-ship.  VSG Commerce
looks forward to working alongside them as they continue to grow their online business on the Oracle
Commerce Cloud platform.

Please contact us for more information or a demo at 847-854-5990 ext 102.




Enabling Commerce with Oracle Commerce Cloud

Good things come in 3’s! 

VSG is excited to announce that we launched 3 new Oracle Commerce Cloud sites in the past month!  Our spotlight this month is on a client where integrating an IBM I5 ERP system with OCC was essential to the project.

Enabling Commerce with Oracle Commerce Cloud



Bradley Caldwell, Inc. (BCI) is a wholesale distributor selling B2B exclusively through its 3,000 accounts.  The company offers full product lines in 8 different categories:

  • Pet
  • Home & Lifestyle
  • Pest Control
  • Tools & Fencing
  • Lawn & Garden
  • Wild Bird & Wildlife
  • Veterinary
  • Equine & Livestock

With 23,000 stocked items and an annual introduction of 6,000 to 8,000 new SKUs, BCI strives to meet the needs of the customers quickly and efficiently.  Additionally, the company has 65,000 items it sells through various Drop-Ship programs.


The site was launched on Oracle’s Commerce Cloud (OCC) platform to quickly and easily:

  • Update the company’s online presence
  • Grow their customer base
  • Implement commerce
  • Enhance content management functionality
  • Integrate between the IBM I5 ERP system and OCC

During the project, category lines were condensed into 4 top categories:  Pet, Equine, Lawn & Garden and Farm & Home for clarity and ease of search.  Additionally, while developing the integration between the OCC and I5 ERP systems, VSG Commerce™ (VSG) and BCI worked together to ensure catalog and account data was efficiently organized and consistent.


BCI partnered with VSG Commerce to design, develop and implement the Oracle Commerce Cloud solution.  With the source of truth for both data and functional processing being an IBM I5 ERP system, BCI worked with VSG to develop the needed integration between the I5 and OCC.

VSG Commerce was engaged to:

  • Enable commerce functionality with Quick Order capabilities that allows dealers to place orders quickly and easily
  • Rework the catalog taxonomy for greater clarity and organization as BCI condensed their 8 main categories down to 4
  • Introduce Mobile scanner functionality to allow dealers to use their smart phone cameras to scan codes of items and add them to their cart
  • Enhance search capabilities including type ahead search and refinements on listing and search pages
  • Enable a registration process for BCI dealers and vendors, helping to grow the business
  • Create project list and project list share functionality for easy re-ordering of repeat products by BCI dealers
  • Build REST services on the I5 ERP that communicate with the OCC for catalog and account data such as actual account information, account-specific pricing, order and invoice history.

Please contact us for more information or a demo at (847-854-5990 ext 232).