Sitecore Experience Commerce 9.3



VSG Commerce continues to be a leading content and commerce partner specializing in digital user experience, content delivery and commerce.  We take great pride in creating online experiences which improve brand awareness, customer satisfaction and revenue.  As part of VSG Commerce’s Thought Leadership Series, we wanted to point out a few areas that we feel are important to our clients with Sitecore’s latest release of XC 9.3.

For the past 2 years starting with Sitecore Experience Commerce (XC) 9.0 we have seen what Sitecore can bring to the table with the Sitecore commerce engine. Each new release and update of XC continue to bring more and more storefront functionality, with promises to offer even more with each iteration. Sitecore’s latest release of XC 9.3 is no exception and offers even more power to customers looking to grow their ecommerce presence.

Reimagining the Commerce Cache from the Ground Up

With the latest release commerce for 9.3 we see some big changes with how things scale within Sitecore – most notably caching. In order to take customer experience to the next level, Sitecore revisited how they approach serving up larger catalog offerings and how the storefront brings that information to the customer. This was done by centralizing the commerce cache within Redis. With Redis, Sitecore can allow for larger, more complex catalog structures without requiring rigorous cache design and management.

Merchandising at the Speed of Light

For Sitecore XC 9.3 the product catalog isn’t the only place we see improvements around performance. In the past, searching for information as a merchandiser within the commerce Business Tools would be exhaustive for those with a larger selection of products. With the changes to how Sitecore handles fetching information for merchandisers, promotion authors, and customer service reps – anyone that works within the commerce business tools will notice a significant boost of speed when searching for the data they need. Faster tools mean faster time to market with new inventory and promotional offers.

Your company can benefit from VSG Commerce’s years of experience and success.  We’ve poured it all into our VSG Commerce Accelerator for Sitecore – to ensure that you start well ahead of the competition.  Interested in seeing this solution in action?  Give us a call today to schedule a demo.  847-854-5990, ext 102.


Allen Brothers launches in under 4 months!

The Great Steakhouse Steaks!


Founded in 1893 in Chicago’s famed Union Stockyards meat market, Allen Brothers still
operates in the same neighborhood that shaped the American beef industry more than 120
years ago. For more than a century, the name Allen Brothers has been synonymous with the
world’s finest beef. The company has an unmatched reputation for quality and integrity, and it
has a steadfast commitment to customer service and innovation. Allen Brothers began as a
wholesale business selling to steakhouses in the US and since 1993 it has been also selling its
restaurant-grade steaks directly to consumers through its website and catalog.


The Allen Brothers current platform had become outdated and needed a major upgrade. Oracle
Commerce Cloud provided additional needed functionality along with the Software as a Service
model that was a great fit for their business. In just under 4 months, the site
was moved from their old platform to the Oracle Commerce Cloud platform.

Strategic objectives of the project were:

  • Improved usability of the catalog structure
  • Enhanced functionality and structure of content and site navigation
  • Expanded the refinement menu in the catalog and the search results page
  • Integrated gift cards into checkout


Allen Brothers partnered with VSG Commerce™ to design, develop and implement the Oracle
Commerce Cloud solution for their online B2C business. The focus was on user experience,
content management, and improvements in setting promotions.

Key Deliverables Included:

  • Implemented a shipping calculator and calendar system enabling customers to select desired
    shipping method and arrival date, with the ability for business users to set blackout dates and
    custom rate tables
  • Allowed for customized gift messages per shipping address
  • Included split payments in checkout giving the customer the ability to apply both credit cards and
    gift cards to the same order
  • Integrated with InfoPlus for order management
  • Created a new product type with custom fields for physical and electronic gift cards
  • Implemented social and email share capabilities with the Wishlist functionality
  • Improved the structure of the cooking guides and included email share and product linking
  • Established shipping and tax estimator for the shopping cart
  • Integrated with
    • Listrak
    • CyberSource
    • Avalara
    • Google Tag Manager/Analytics
    • Google Merchant and Facebook Product Feeds
    • UPS
    • Mimecast

Allen Brothers is excited about this move to the Cloud so they can better focus on their business!
They have already developed functionality for Phase 2 for split-shipping and multi-ship.  VSG Commerce
looks forward to working alongside them as they continue to grow their online business on the Oracle
Commerce Cloud platform.

Please contact us for more information or a demo at 847-854-5990 ext 102.




Commerce Accelerator for Oracle


Get there faster


For over a decade, VSG Commerce™ (VSG) has been a leading content and commerce partner focused on launching clients with world-class solutions.  We know how hard it can be to navigate all your competing priorities and every stakeholder’s technology requirements, and then drive it all to one cohesive site.  It’s even harder to do it fast and efficiently.  That’s why clients trust our Commerce Accelerator for Oracle that helps you launch your site in a fraction of the time, allowing you to get to market quickly and efficiently.

When adding new capabilities or entirely new websites, speed to market is an absolute must.

The VSG Commerce Accelerator service delivers extensive commerce functionality … fast. By minimizing the time it takes to launch online commerce solutions, we help clients maximize their results and return on investment. A proven methodology with clearly defined scope, deliverables, milestones and budgets provides confidence in the core VSG Lines of Business.

Digital Services

Strategic Consulting | Creative Design | User Experience | Marketing

Our digital team looks at companies through a user experience lens to identify opportunities that transform the way they interact with their customers.  We deliver strategic roadmaps, creative designs and plans that guide our clients’ long-term enterprise investment.

Implementation Services

Project Management | Functional Design |  Solution Architecture | Technical Design | Development | Integration Delivery | Quality Assurance

We provide the services required to deliver your project on-time, on-budget with exceptional quality.  Our project methodology is delivered in a hybrid Waterfall/Agile approach to ensure interactive reviews and client sign-off.  Our combined teams understand how best to extend and integrate into your Oracle and Third-party investments.

Managed Services

Infrastructure Hosting | Change Management | Operational Support | Training

Our focus is the ongoing support, training and maintenance of your solutions within your business environment.  We provide 24/7 Application Monitoring & Support, Deployment Management and Performance Tuning of the Oracle Commerce and ERP solutions under our expanded partnership.

You can benefit from our years of experience and success.  We’ve poured it all into our VSG Commerce Accelerator for Oracle – to ensure that you start well ahead of the competition.

Interested in seeing this solution in action?  Give us a call today to schedule a demo.  847-854-5990 ext 297.


Accelerator for Sitecore

Launch your site with Sitecore

Experience Commerce in 90 days!

We’ll show you the way to results!

Although retailers vary wildly on the features they would add to an online commerce implementation, they’re unanimous on what to subtract. Time and cost. But how can you possibly get more functionality for less time and money? 

VSG Commerce™ (VSG) has created the solution:  the VSG Commerce Accelerator for Sitecore – which is a pre-built, pre-hosted website that is quality-tested and nearly complete.  You just add your brand’s imagery, catalog and content along with any existing ERP and third-party integrations and your unique, branded, feature-rich site is ready to hit the market.  The process takes around half the time of a typical online commerce implementation, and with substantial cost savings as well.

Whether you are considering a new Sitecore Experience Commerce solution or looking to upgrade from a previous version, VSG can accelerate the development of your next online commerce site.

Our Commerce Accelerator for Sitecore features:

  • The latest in expected B2C and B2B functionality
  • Best-practice design principles
  • Easy-to-use business maintenance tools
  • Industry-leading hosting and technology
  • Custom branding and personalization functionality
  • Significant cost savings from pre-built, pre-tested functionality
  • A selection of third-party options for ratings and reviews, social media,
    payment processing, tag management, analytics and address verification

…all focused on achieving higher conversion rates from your customers.

VSG is a Sitecore Gold Level Partner with a history of implementations for consumers and businesses.  Our VSG Commerce Accelerator for Sitecore enables both B2C and B2B companies to create high-end websites quickly and cost-effectively.

For the B2C Company:

Custom site design:

Highlights of the VSG Commerce Accelerator include custom site design capabilities, key usability improvements, personalization scenarios and targeted marketing, all demonstrating effective ways to drive higher conversions. 

Multi-site architecture

Multi-site architecture and administration tools allow merchants to easily share resources such as carts, catalogs, promotions, software components, and integrations across sites

Responsive site design and social media:

Responsive site design and social media are leveraged in the solution to show an integrated, unified, cross-channel platform.

For the B2B Company:


B2B customers require self-service access to a complex range of information – such as order approvals, order history, order sheets, replenishment cycles, contract terms, multiple ship-to management, customer establishment and purchase authorizations. Through options such as self-service, real-time chat and voice services, organizations can resolve issues quickly and recognize each customer as an individual to create a stronger, more profitable relationship.

Segmentation & Personalization: 

VSG’s solution allows targeting of customers with effective content – such as offers, useful information and promotions – to help drive business based on data such as role, customer size, business unit, browsing behavior, buying cycle state, purchase history, account history, website and call center interactions, demographic information and more.

When adding new capabilities or entirely new websites, speed to market is an absolute must. You can benefit from our years of experience and success.  We’ve poured it all into our VSG Commerce Accelerator for Sitecore – to ensure that you start well ahead of the competition.

 Interested in seeing this solution in action?  Give us a call today to schedule a demo.  847-854-5990 ext 102.




Jungle Gym

Do you have a jungle gym of websites to manage? 

Have more URLs, multiple digital commerce sites and employee intranet sites than you can handle?

An online presence with so many elements can feel like the maze of a jungle gym.  Just as you conquer one area, you discover that there are many other directions you can now go.  Your decisions and challenges seem to multiply:

  • How can you develop, maintain, and deploy numerous websites efficiently?
  • How do you avoid duplication of efforts and unnecessary expenditures?
  • How do you maintain consistency and ensure quality when you have many people involved with different priorities?

The answer:  Unify all your online channels with a centralized solution.

At VSG Commerce™ (VSG), we encourage clients to use Oracle’s Commerce Cloud solution which provides a unified multi-site solution to allow for sharing of commerce and personalization resources between sites.  This approach offers:

  • A foundation for site development, which makes creating and maintaining new sites more efficient and less expensive.
  • A common groundwork for all sites with flexibility to manage and respond to different line-of-business requirements – for both internal and external sites.

By this approach, companies can manage hundreds or thousands of websites by distributing responsibilities among key areas within the business such as:

  • Centralizing the site architecture, navigation and presentation.
  • Distributing site development, deployment and ongoing management tasks to the business units.
  • Allowing content owners the ability to easily add, change and approve within their websites.

This solution sets the stage for improved productivity, expeditious time to market, decreased development and maintenance costs, and uniform branding across multiple sites.  In short, it’s a way to build a roadmap through your company’s digital commerce jungle gym.  To learn more, contact VSG today. 847-854-5990.


Digital Transformation

Digital Transformation has made a comeback!

VSG Commerce™ confirms Digital Transformation is back in the mainstream as we have talked to over a dozen companies recently across various industries that are looking at full scale digital transformations.

But what is Digital Transformation and why is it such a hot topic?

By definition, Digital Transformation is the change to business operations to get maximum benefit from digital technology.  VSG Commerce believes that advancements in technology and competitive pressure is forcing companies to look towards embarking upon digital transformation of their businesses, such as:

  • Competitive pressure from companies like Amazon
  • Greater availability of cloud based, cross functional solutions
  • Standardization and integration of processes
  • Impact of data driven artificial intelligence

Full scale Digital Transformation is a major initiative for any company and one that can rapidly get complex and costly. So, where do you start?  What steps should you take to create a successful digital transformation within your company?

First – Determine the Value

Determine the value of doing the project by looking at the strategic goals, customer satisfaction and economic impact.  Companies need to define what digital transformation means for their business as well as what their goals are before implementing an assortment of new technologies for a problem that is inadequately defined.  Put the focus on business outcomes and processes over technologies.

Second – March to End Goals

Like any goal-oriented project plan – companies need to maintain a focus on the desired end-result and work backwards from there.  This focus ensures you are marching to an outcome that is the reason for doing the project in the first place.  Implementing a technology-first approach to digital transformation is a recipe for disaster.  Companies should instead start with a customer-focused end goal in mind.

Third – Support from the Top

Digital transformation needs to be supported by the top executives.  All areas of the company need to understand the vision and be engaged in producing the desired outcome in the allotted timeframe.  Employ a robust change management process and keep the communication lines open to ensure employees understand what you’re doing and why.  Good ideas will frequently come from those employees working with the specific processes you’re trying to change.  Make sure they are regularly given a voice throughout any transformational process.

Fourth – Evaluate and Adjust

Digital transformation takes time and should be completed in an incremental fashion.  There are many layers which are impacted and involve much more than a technology solution.  Adjustments may be needed and there will be knowledge gleaned from each stage of the project before moving to the next stage.  Digital transformation is a continuing process and it changes the way your business functions.

In summary, the focus of digital transformation is the change to business operations to get maximum benefit from digital technology.  Companies will need to define the term “transformation” as not just a change in technology, but as the transformation of the business model to one that performs well at all levels within a digitally driven world.



To learn how VSG and the Oracle Commerce platform can help you with your digital transformation,

contact us at 847-854-5990